A Trademark is a Legal Ownership for your artistic creation or intellectual property. It can be a sign, slogan, design, word, phrase, or expression which identifies specific products or services.

Trademarks grant the Creator/Owner, a lifetime Legal Right protected by the Trademark Act, 1999, of the Indian Govt. to use, modify, and utilize the registered trademark, and at the same time, no other individual, organization, or business can use the same.

This article gives you a quick guide about the Benefits of having a Trademark for your company, brand, organization, or business.

Key Benefits of Trademark

1.  Serves as an Identity: A Trademark actually adds an identity to a business, company, or individual property. A Trademark makes you unique in the market.
2.  Provides Recognition in the Marketplace: A Trademark helps you stand out as a symbol and you can build a line of trust with your customers and clients. This helps in increasing brand recall value.
3. Reaching out vast Audience: Now we are living in the era of “Digital Marketing”; and having your own registered Trademark lets you advertise your products or service with cheaper advertising tools. Social Media marketing gets easier and connects a larger audience to your network and Trademark plays an essential role here.
4.  Life Time Assurance: Once you have your trademark registered, you can expand your business with the same trademark for the rest of your life, subject to renewal after ten years
5. Sole Ownership: The owner is vested with the individual rights to the Trademark. Where the owner can use the same Trademark for every product under the classes applied. 
6. Assurance & Loyalty: As the product and services are acknowledged by everyone over time. It builds a sense of assurance among the customers in the market. Further, help to generate loyal customers.
7. Unique Product: As the customers get attached to the brand value so it creates a brand value of its own among the competitors and makes the product more unique.
8. Acceptance of Product's Quality: As the quality of the product creates an image of them bt their brand name/logo in the market. Therefore, products quality gets acceptance by the customers.
9. Formation of Quality: While Registration of Trademark gives one absolute ownership as one can assign it, franchised or commercially contracted because it creates a tangible asset which remains beneficial to the organisation.
10. Application of ® Mark: Once the process of Trademark application is filled owner can use ® mark on your logo stating that the Trademark is registered.
11. Safeguarding in case of breach: When a logo used without the approval from the owner post-registration. The owner is eligible to get the legal protection and also can prohibit the person/ entity from further usage.
12. Secured for 10 years: Once your Trademark gets registered and then the renewal process comes every 10 years. Hence, it has very low maintenance.
13. Worldwide Trademark Registration: Situation when any person would likely to go for expansion outside India. Then the brand value attached to the product and service in India will provide an excellent base overseas.
14. Positive Reinforcement: During hiring young generation would always desire to join big brands. It builds a positive image upon the potential candidate.

How can Online Legal India™you?

We will help you to get collaborative online assistance from TM experts, and a Creative panel to register your Trademark along with industry-standards designs. In order to accelerate the growth of your brand in a very short time with a registered Trademark, be in touch with the country’s specialized Trademark panel today. These are some of the key benefits of having a Trademark registered to your intellectual property. The different steps involving TM Registration, TM Objection, TM Renewal, and TM Hearing can also be processed online from home.