How to Register Your Food Business on Zomato?

In today’s digital era, food delivery platforms have evolved the way people enjoy their favorite meals, and Zomato stands out as one of India’s leading food-tech companies. Whether you run a small cafe, a cloud kitchen, or a fine dining restaurant, listing your business on Zomato can open doors to a vast range of customer base. With millions of active users browsing the platform on a daily basis, registering your food business on Zomato enhances your online visibility, boosts sales, and makes your food easily accessible to hungry customers with just a few taps.

Beyond increased reach, partnering with Zomato also provides valuable customer insights, marketing tools, and a seamless delivery network. However, before getting started, you need essential documents like an FSSAI license, GST registration (if applicable), PAN card, bank details, and restaurant photos. This article will provide you with all the details on how to register your food business on Zomato.

Eligibility Criteria for the FBOs

Every restaurant owners should acquire the following registration before partnering with Zomato:

• Every business entity in India should get its company incorporated under, Private Limited Registration, Partnership or LLP Registration, or any other version.

• An FSSAI Registration or License required, depending on the business turnover and nature of the business.

• Shop act License and GST Registration is made mandatory by the government of India.

• Small FBOs can also connect with Zomato

Registering a Food Business on Zomato

Registering a food business on Zomato involves the following process:

• Add Your Food Business to Zomato’s Listing: Submit your food business details so it appears on the platform.
• Register on the Zomato for Business App: Sign up to manage your food business profile, track orders, and connect with customers.

How to Add a Food Business on Zomato?

If your food business is not listed on Zomato, don’t worry. Both food business owners and users can request to add it by following the below-mentioned steps:

Step 1: You need to submit your food business details on Zomato by visiting the restaurant page and filling in the required details such as the name, phone number, and location.

Step 2: Select the “Add Restaurant” section to submit your request. Once you are done, a Zomato executive will get in touch with you for verification. They may visit the food business to collect necessary documents such as Aadhar card, PAN card, FSSAI registration certificate, and restaurant photos.

Once the verification is completed, your food business will be added to Zomato’s listing, making it visible to potential customers. This process ensures authenticity and maintains trust and quality on the platform.

How to Register Your Food Business on Zomato?

If you want to manage your food business profile, track orders, and grow your business on Zomato, you need to register on the Zomato for Business app. Here’s the process of how to register your food business on Zomato:

1. Visit the Zomato for Business App

Go to the Zomato for business page and start the registration process.

2. Check If Your Food Business is Already Listed

You can use the search option to look for your food business:

• If your food business is listed, click on the “claim this listing” to take ownership of the restaurant.
• In case your food business is not found on Zomato, you will need to add it yourself by following the above-mentioned steps in the “How to add your food business on Zomato” section.

3. Fill Out the Registration Form

Once you have added your food business, scroll down on the Zomato for Business page. You will find a simple registration form and provide the following details:

• Restaurant name
• Your name
• Phone number
• Email address
• City

Then, click on the “submit” option to proceed with the registration.

4. Verification Process

After submitting your details, a Zomato executive will contact you for the verification process. They may request some additional documents such as an FSSAI license, PAN card, and restaurant photos.

5. Account Verification

Once your details are verified, your Zomato for Business account will be activated and will allow you to manage orders, update your menu, and access insights to boost your sales. You can also call the Zomato support team for any further assistance.

Documents Required for Registering Your Food Business in Zomato

Here is the list of documents needed to register your food business in Zomato:

• FSSAI License
• GST Registration Certificate
• Shop and Establishment License
• Bank Account Details and Canceled Cheque
• Owner’s PAN card
• Menu and Food photos
• Restaurant logo and Storefront photo

Managing Your Food Business on Zomato

Once your food business is live on Zomato, you need to start managing orders, handle customer reviews, and ensure smooth operations. A well-managed food business on Zomato will attract more customers, get good ratings, and increase profits. Here’s how you can effectively manage your food business on Zomato:

1. Keep Your Menu and Pricing Updated

Your menu is the first thing a customer will see, and you need to update it weekly or monthly with correct prices, new dishes, and high-quality images to attract more customers. If an item is unavailable, mark it as “out of stock” to avoid confusion and cancellations.

2. Ensure Fast Order Processing and Delivery

When you get an order, you need to accept it quickly, prepare it on time, and coordinate with Zomato’s delivery partners for smooth dispatch and deliveries. Faster deliveries will lead to better customer satisfaction and good ratings.

3. Manage Customer Reviews and Feedback

Managing and responding politely to reviews, whether positive or negative is an essential factor. Address all customer complaints as quickly as possible and improve the food based on the feedback. A higher rating will increase your chances of visibility on Zomato.

4. Use Zomato Promotions and Discounts

You can also offer occasional discounts, value meal combos, and special deals that will attract more customers and boost sales.

Zomato Charges and Commission: What You Need to Know

Before registering or listing your food business on Zomato, it is important to understand the commission structure and charges so you can manage your pricing and profits accordingly.

• Standard Commission Charges

Zomato charges a 7% commission on the total order value from restaurants under their food-ordering business. But this does not include any additional costs such as delivery charges and payment gateway fees, which are applied separately.

• For Restaurants with Fewer Orders

In case your restaurant has less than 50 orders per week, a lower commission of 2.99% is charged with a fixed platform fee of Rs. 99, charged weekly. This ensures that small businesses can benefit from Zomato’s platform without any high initial costs.

• No commission for High-Performing Restaurants

Zomato offers a no-commission model for restaurants that consistently receive more than 50 orders per week to encourage more restaurants to join and grow. For those having more than 500 orders, the platform fees are reduced on a sliding scale that ranges from Rs. 799 down to Rs. 199, and depend on the total number of orders. This helps high-volume restaurants save on costs and maximize their profits. Restaurants can increase sales while minimizing operational costs through this model, making Zomato a profitable platform for the food business.

Benefits of Listing Your Food Business on Zomato

Let us discuss the benefits of listing your food business on Zomato:

• Increased Visibility and Customer Reach: Listing your restaurant will help you reach a larger audience and not just walk-in customers, as there are millions of users browsing Zomato regularly. it ensures your food is just a few clicks away from customers and doesn’t matter whether you run a cloud kitchen or a fine dining restaurant.
• Higher Sales and Revenue Growth: By joining Zomato you can tap into a ready-to-order customer base, leading to more orders and higher revenue. The platform allows you to run promotions, offer discounts, and highlight special dishes to attract more customers.
• Seamless Delivery and Payment System: Zomato’s efficient delivery network takes care of logistics so you can focus on cooking while they handle deliveries. They also have secure payment options that make online transactions hassle-free.
• Customer Insights and Marketing Tools: It provides valuable analytics on customer preferences, order trends, and feedback to help you improve your menu and services.

Guidelines for Food Businesses

Following Zomato guidelines when listing your restaurant will ensure that it is accurate, easy to find, and attracts customers. Here are the guidelines and requirements of Zomato’s restaurant listing:

Restaurant Name: Customers find restaurants by searching for their names, so it is important to ensure your restaurant name is listed exactly as it appears on your signage.

• Avoid adding establishment types such as café, bar, bakery, or any taglines unless they are officially a part of your registered name.
• The short form of a restaurant’s name is not accepted.

Restaurant Address: An accurate address helps customers locate your restaurant easily.

• The address should be standardized and clear for easy locating.
• Avoid adding more than one landmark to prevent confusion.
• Do not use another restaurant as a landmark as it can affect the search results.
• If your restaurant is located above the ground floor, mention the floor number along with the building name.

Restaurant Features: Zomato allows restaurants to highlight specific attributes to help customers choose the right dining experience.

• Pure Veg: For restaurants serving only vegetarian food.
• Smoking Area: This is only applicable to restaurants having a specific area for smoking.
• Happy Hours: This is reserved for bars and pubs that offer time-limited discounts on alcoholic beverages.
• Wi-Fi Availability: It should be listed only when customers can access it and not only just management.

Business Hours: Restaurant hours will help customers plan their visit accordingly. It uses a 24-hour format for input but displays it in a 12-hour format for easy reading. If your delivery hours differ from dine-in hours, you can request Zomato to update them by emailing restaurants@zomato.com.

Photos for Your Listing: Good quality photos help diners understand the restaurant’s ambiance, food, and service. Zomato follows a specific order for the restaurant images:

• Photos showing the restaurant entrance and signage.
• Photos showing seating, lighting and décor.
• Photos showing the restaurant’s actual dishes.
• Avoid using any stock images or edited photos.
• Photos with people, watermarks, logos, and social media handles are not allowed.
• Only JPEG and PNG formats are supported.

Menus: You need to ensure your menu is clear and informative as many customers check the menu before ordering.

• The menu should follow a logical order such as appetizers should be on the first page, then entrees, main course, and finally desserts.
• Prices should be included for transparency.
• The maximum menu image size allowed is 650x700 pixels.

Cover Photos: The cover image is the first thing customers will notice on your restaurant’s profile.

• Use a high-resolution image that should be a minimum of 1200x500 pixels.
• Horizontal images should be used as it works best for Zomato’s layout.

Avoid adding any text, phone numbers, or raw ingredient photos unless they represent the dish’s serving style.

Tips to Boost Sales on Zomato

Getting your restaurant listed on Zomato will make you stand out from the competition and help in increasing orders and for that, you will need some strategies. Here are some tips to boost your sales on Zomato.

• Optimize Your Menu and Pricing

Your menu is your biggest selling point so make sure you use clear descriptions, high-quality images, and competitive pricing to attract customers. Highlight your bestsellers, value meal or combo deals, and special offers to encourage more orders.

• Offer Discounts and Deals

Running limited-time offers, BOGO (Buy One Get One), and meal combos can significantly increase your sales. Zomato also allows sponsored listings and promotional campaigns to boost your restaurant’s visibility.

• Maintain Fast Delivery and Service

The faster your restaurant processes orders, the better your customer ratings will be. High ratings increase your chances of appearing at the top of search results, bringing in more customers.

• Engage with Customer Reviews

Responding to both positive and negative reviews will help build trust among customers. A polite and professional approach can turn a bad experience into a loyal customer. By consistently providing great food, fast service, and good customer engagement, you can turn your Zomato listing into a sales powerhouse.

Registering your food business on Zomato can be a game changer. It only requires a simple registration process and gives you access to a wide customer base, and tools to boost your visibility and sales to help you increase your restaurant’s reputation. It doesn’t matter if you own a café, cloud kitchen, or a fine dining restaurant, being on Zomato will make your food easily accessible to millions of people.

By following the above-mentioned process of registration, ensuring all the documents are in place, and optimizing your restaurant profile, you can unlock growth opportunities. This written piece provided relevant information on how to register your food business on Zomato. Visit our website Online Legal India to get assistance in the FSSAI registration process from our professional legal experts in a hassle-free way.